Design Notebook by Sias SA

Sexy Geometries: Fashion Show at Neue Nationalgalerie, Berlin

SomethingFantastic_PerretSchaad

Berlin based architecture studio Something Fantastic collaborated with young and upcoming fashion duo PERRET SCHAAD on a fashion show concept for their SS2014 presentation during Mercedez-Benz Fashion Week Berlin. Choosing the Neue Nationalgalerie as show location made it possible to do without decorative or functional additions. The high aesthetic standards of the brand and comparably low budget inspired a borderline informal, minimal invasive, yet highly exclusive and elegant show concept: The 25 models got tickets for the ongoing exhibition while the invited – as well as the randomly attending crowd – watched from behind the glass facade.

Brochure-Perret-Schaad-grey

Perred-Schaad-Something-Fantastic-04

Perred-Schaad-Something-Fantastic-01

Perred-Schaad-Something-Fantastic-02

Perred-Schaad-Something-Fantastic-03

Perred-Schaad-Something-Fantastic

source: Something Fantastic